B2B y B2C¶
La aplicación Comercio electrónico de Nexovate está diseñada para solucionar las necesidades de empresas B2B y B2C. Permite configurar los precios, gestionar el acceso a clientes específicos y personalizar el sitio web para trabajar con modelos de negocios de tipo B2B, B2C o ambos.
Precios¶
Las empresas B2C venden directo al consumidor final con un precio con impuestos incluidos, mientras que las empresas B2B suelen excluir los impuestos e incluso prefieren ocultar los precios y mostrar solo los productos. Para configurar una tienda de comercio electrónico para operaciones B2B, activa la función Impuestos excluidos y completa la configuración para ocultar los precios.
Truco
Para asegurarte de que solo los clientes que tengan una cuenta y acceso autorizado puedan ver los precios, ve a , haz clic en el icono (flecha hacia abajo) en la barra de búsqueda y elige el filtro Archivado. Luego haz clic en la tarjeta Usuario público, ve a la pestaña Ventas y compras y agrega la lista de precios con precio de cero configurada para cubrir todos los países. Mantén el contacto Usuario público siempre archivado. Los visitantes del sitio web verán los productos sin precios y solo los clientes con una cuenta por invitación y una lista de precios asignada podrán ver los precios en el portal de cliente.
Access request¶
When running a B2B business, you usually hide the pricing on the web shop and make it available for logged-in users only. To prevent anyone from signing up freely, set the Customer Account setting option to On invitation. To create a page where customers request access, open the website editor, create a form, customize it, and in the Action field, select Create a customer.
Truco
You can assign tags created on a contact form under to identify what kind of customers have submitted the form. To do so, select a field in the form while in Edit mode, click the + Field button under the Customize tab, and set the field’s Type to Tags. Toggle the tags that should be automatically assigned when a customer fills in the form and set the field’s Visibility to Hidden.
When a customer submits the form, a new contact is automatically created in the database. The contact is assigned the first pricelist from the list of available pricelists, and, if applicable, the specified tags.
Submitted requests can be found under the . Select the customer you want to grant portal access to. Once done, the selected customer is able to view the B2B prices and products. Make sure the correct pricelist is assigned to their contact form.
Truco
It is also possible to hide the entire shop from the public using the Ecommerce Access setting and only make it available for logged-in customers.
Configure the checkout policy to allow/disallow guest checkout for B2C businesses.
Enable the Shared Customer Accounts feature to allow customers to use the same account on all your websites.
Ver también
Varios sitios web¶
Settings are website-specific, which means it is possible to configure different behaviors for each website. For example, you can set up a B2C website that allows guest checkout and displays tax-included prices, and a B2B website that requires sign-in and shows tax-excluded prices. However, each pricelist can only be assigned to one website at a time. If you want to use the same pricelist on several websites, duplicate the pricelist and assign each copy to its corresponding website.
Truco
If you are running a B2B and B2C business, we strongly recommend to create two separate websites and assign a zero-priced pricelist to the B2B website and a regular pricelist to the B2C website. In case, you prefer using a single website, configure it using country groups and assigning pricelists to customers, and deactivate the Selectable option.
Funciones adicionales¶
Factura¶
Depending on the type of business (B2B or B2C), you might want to issue an invoice. An invoice can either be generated automatically (for B2B) or on demand of the customer (for B2C). This process can be automated if (and when) the online payment is confirmed. To automate invoicing, enable the Automatic Invoice setting. If this feature has not been enabled, the customer only receives an order confirmation.
B2B fields at checkout¶
Use the Show B2B fields toggle in the website editor to display B2B-specific additional fields like VAT or Company Name during the delivery step.